Breast cancer undoubtedly has one of the best awareness programs of all the cancers. The branding of the pink ribbon has allowed the majority of adults globally to associate the pink ribbon with breast cancer awareness. Less has been done to help women to become knowledgeable concerning breast reconstruction and the options available to them once they have been diagnosed with breast cancer. In New York, a law has been enacted that requires breast cancer patients to be provided a consultation with a plastic surgeon to discuss breast reconstruction options prior to their breast cancer surgery and treatment. Unfortunately, this law does not exist in California… Yet. Dr. Seify is passionate concerning research and development of new techniques and methods for creating better options for breast reconstruction. Dr. Seify is involved in multiple clinical trials that are designed to improve patient satisfaction and results following breast reconstruction. The clinical trials include everything from stem cell and fat transfer to different options and methods for reducing the negative effects of radiation following breast reconstruction. Dr. Seify encourages patients to seek breast reconstruction options early in their cancer diagnosis. In the best situations Dr. Seify is involved at the beginning when the breast cancer diagnosis is made. Dr. Seify works closely with other participating physicians including the oncologist, radiologist, and general surgeon. Patients at this point are given multiple options to consider including whether or not to proceed with breast reconstruction at all. In general, the earlier patients seek breast reconstruction options the more choices they will have. Patients can also choose their breast reconstructive surgeon, provided their insurance allows them to choose outside of their network. For some patients, this may seem awkward; however, it is important that patients remember that it is ultimately their decision and their body. Dr. Seify is sensitive to the overwhelming nature of a breast cancer diagnosis and deciding which direction to take as it relates to breast reconstruction. His staff is experienced and trained in working with not only a wide range of insurance companies, but also helping patients to navigate the process. Breast cancer is not a choice for any woman; however, it is important to remember that there are choices that can be made once she is given the diagnosis. Patients who are considering breast reconstruction are encouraged to contact Dr. Seify and schedule a consultation.